Throughout history, companies who embraced change and disruption have proven to be the most successful. In 2021, marketers will need to pivot and be intentional about adapting and improving their marketing approaches and building strategies that engage clients and drive the achievement of business goals. In some respects, the new roles and activities that are called for will expand a company’s very definition of marketing.
COVID-19 has disrupted all facets of business and life. From a marketing and business development perspective, 2021 will continue to present challenges and opportunities. The methods we have relied on to communicate with clients have changed—some forever. Architecture, engineering and construction (AEC) marketers will need to lead their firms to adopt different marketing approaches. The following are key trends marketers can expect in 2021. Full Article