Show of hands: How many of you actually think your customers love you?
Not in the "I'm going to leave my wife and run off with you" way, but really, truly care about you?
Sure, they go to lunch with you, play golf and go fishing, but stop a moment a think of who usually ends up paying.
Don't get your feelings hurt; business is business.
Sometimes we have to take our lumps and swallow our pride. After all, you're not selling yellow page ads here; you're selling high-end, big ticket items. If you've made it this far in your career, you skin is probably pretty thick. Full Article