Engineers are an important marketing target audience for companies. These professionals often make or significantly influence their companies’ buying decisions for big-ticket items like machinery, hardware and fabricated parts.
According to the results of a new survey, engineers spend 8.3 hours per week reading or watching engineering resources, with 86 percent of those hours spent on digital content. So this audience is imminently reachable by marketers who take the time to understand their preferences. Full Article