ProsReport
Brian Gallagher

Throughout history, companies who embraced change and disruption have proven to be the most successful. In 2021, marketers will need to pivot and be intentional about adapting and improving their marketing approaches and building strategies that engage clients and drive the achievement of business goals. In some respects, the new roles and activities that are called for will expand a company’s very definition of marketing.
 
COVID-19 has disrupted all facets of business and life. From a marketing and business development perspective, 2021 will continue to present challenges and opportunities. The methods we have relied on to communicate with clients have changed—some forever. Architecture, engineering and construction (AEC) marketers will need to lead their firms to adopt different marketing approaches. The following are key trends marketers can expect in 2021.  Full Article

ProsReport
Tim Asimos

As we start the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2021.
 
Just as people everywhere are making resolutions to improve their lives—both personally and professionally—in 2021, why not do the same for your firm’s marketing efforts? Doing what matters most, fixing what’s broken and adding what’s missing can make your marketing more effective than ever. With the goal of improving impact and effectiveness, here are 17 marketing resolutions to consider embracing in 2021.  Full Article