B2B marketers have many business partnerships—with intermediaries, customers, and others. And, as a B2B marketer, you'll often be looking to establish close relationships with your partners. After all, close and long-term B2B relationships would likely be more profitable. Full Article
The smart cities conversation is almost always dominated by large metropolitan areas. This makes sense since global trends show the world is becoming increasingly urban. But that narrative leaves out the growing importance of small and mid-sized U.S. cities. The U.S. census classifies areas as either urban (50,000+ people), urban clusters (between 2,500 and 50,000 people), or rural (everything else). According to the 2010 census, there are 497 urbanized areas and 3,104 urban clusters. (Full Article)
Dr. Wayne Dyer once said that in order to be good at selling, you have to first fall in love with what you do. "You don’t sell your product, because every product in the world has some validity, and there is another product out there that will satisfy the customer’s need just as well." What quality do successful salespeople have that others don't?
According to Dyer, the answer is serenity. They work for the customer’s quota, not the quota their companies set. They're always asking, "How can I serve you?" Whether making a presentation, following up with customers, prospecting, networking, or closing, the difference between your average performer and your top performer will always be enthusiasm. "When you are filled with enthusiasm for what you sell and can convey that, it doesn't matter what product you're offering, the people will want it."